Using Web 2.0 - Matthew Rosson

Web 2.0 is the future in building e-business websites. Web 2.0 uses interactive and user generated content to create a virtual environment where people can share information with each other, versus just pulling information that the website creator uploaded themselves. Using Web 2.0 to sell toys in a fashion similar to Amazon.com on TSM Toys N More will allow customers to read reviews from other customers who have purchased the same product, suggest other toys that they might like, and customer forums and networking so customers can communicate and suggest products to each other.